Privacy Policy

Last updated: 17 March 2026

This Privacy Policy explains how Checkered Lifestyle ("we", "us", "our") collects, uses, and protects your personal information when you use checkered.in.

We process your data in compliance with India's Digital Personal Data Protection (DPDP) Act, 2023.

1. Information We Collect

Mandatory Accounts

To provide a secure experience for high-value transactions, we do not offer guest checkout. An account is required to purchase any product, allowing us to securely manage your order history, freight logistics, and component warranties.

  • — Identity Details: Name, shipping address, billing address, phone number, email address, and account password (securely hashed).
  • — Order Information: Products purchased, order value, sizing preferences, and payment method used.
  • — Technical Data: IP address, browser type, device information, and interactions with our website (collected via analytics tools).

2. How We Use Your Information

  • — To create and manage your mandatory user account.
  • — To process, fulfill, and deliver your orders accurately within India.
  • — To communicate order updates, freight tracking details, and support responses.
  • — To send you product updates, offers, and newsletters (only if opted in).
  • — To analyze website performance and refine our digital experience.
  • — To comply with legal obligations, resolve disputes, and prevent fraud during high-value transactions.

3. Payments & Security

Zero Financial Data Storage

We do not store your full card details, UPI PIN, or net banking credentials on our servers. All transactions are securely encrypted and processed by our payment partners.

  • — We use trusted third-party payment gateways (such as Razorpay) to process payments securely.
  • — All payment-related information is handled strictly in accordance with PCI-DSS security and compliance standards.

4. Analytics & Tracking

To understand how customers interact with our website and to improve our services, we use industry-standard tracking tools. These tools collect anonymous or aggregated data about your browsing behavior.

  • — Google Analytics & PostHog: Used to track website traffic, page views, and user interactions to help us optimize performance.
  • — Meta (Facebook) Pixel: Used to measure the effectiveness of our campaigns and deliver relevant product recommendations.
  • — You can disable tracking cookies through your browser settings or opt out of personalized ads via your Meta account settings.

5. Marketing & Communications

When you create an account, you may choose to join the Checkered Dispatch newsletter. We use this to send curated updates about new collections, precision components, and exclusive releases.

You have the right to opt out at any time. Every marketing email includes a clear "Unsubscribe" link. Clicking this will immediately remove you from our promotional list (essential transactional emails regarding your orders will still be delivered).

6. Sharing of Information

We do not sell, rent, or trade your personal information to third-party data brokers.

We only share necessary information with trusted partners strictly to operate our business, including:

  • — Logistics & Freight Partners: (e.g., Shiprocket, Delhivery) to deliver your orders securely.
  • — Payment Gateways: (e.g., Razorpay) for processing your transactions.
  • — Analytics Platforms: To provide platform insights and advertising architecture, as detailed above.
  • — Legal Authorities: Government or regulatory bodies, if required by Indian law or to respond to valid legal processes.

7. Data Retention

We retain your personal information only for as long as necessary to maintain your account, fulfill your orders, and provide warranty support. Certain transaction data may be kept for a longer period strictly to comply with accounting, tax, and legal obligations in India.

8. Your Rights & Account Deletion

Under the DPDP Act, you have specific rights regarding your personal data:

  • — Right to Access: You may request a copy of the personal data we hold about you.
  • — Right to Correction: You can update your shipping addresses and personal details directly within your account dashboard.

How to Delete Your Account & Data

If you wish to permanently close your Checkered Lifestyle account and request the erasure of your personal data, please email us directly from the address associated with your account.

To: [email protected]
Subject: Data Deletion Request

*Note: We may be legally required to retain certain records of past purchases for tax and fraud-prevention purposes, even after account deletion.

10. Children's Privacy

Our platform is strictly for users aged 18 and older. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information to create an account, please contact us immediately so we can suspend the account and delete the data.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our digital infrastructure or legal requirements. Any changes will be posted on this page with an updated "Last updated" date. Continued use of the website after such changes constitutes your acceptance of the revised policy.

Data & Privacy Queries?

If you wish to exercise your data rights or have any questions about how we handle your personal information, please contact us.

[email protected]

Checkered Lifestyle Pvt. Ltd. — Registered in Uttar Pradesh, India.